Michael Jordan takes trademark case to China's supreme court

Adam Jourdan
Shanghai Newsroom  ————————————————

Jordan is known in China by a Chinese transliteration of his name: 乔丹 or Qiaodan. While Jordan registered his English name in the country, he did not register Qiaodan, said Paul Haswell, a lawyer with Pinsent Masons, the law firm behind Out-Law.com.

A Chinese company called Qiaodan Sports registered the name, plus the number 23 which was Jordan's player number when he played for the Chicago Bulls, and has been selling Qiaodan sportswear.

"The average consumer assumes that is Michael Jordan's own sportswear brand. Many of the shoes look like Nike Air Jordans, down to the logo," Haswell said.

To date, Jordan's attempts to sue to get the name back have come to nothing, he said.

Earlier this year, a court ruled in favour of Qiaodan over the trademark dispute, and this ruling was recently upheld by the Beijing Municipal High People's Court, legal representatives for Jordan told Reuters.

Jordan's lawyers told Reuters that "in light of the trademark dispute ruling, we intend to appeal to the Supreme People's Court for retrial". A separate case with Qiaodan Sports over naming rights is still on-going, they said.

In a similar case, Bloomberg reported that this week a firm in Shenzhen has been calling itself Goldman Sachs (Shenzhen) Financial Leasing Company.

The company uses the same Chinese characters as the US Goldman Sachs bank, and its English font is similar to the bank’s, Bloomberg said.

Goldman Sachs told Bloomberg that there are no ties between the companies and that it is looking into the matter.

Any challenge over the use of the Goldman Sachs name is unlikely to be successful, as in the Jordan case, Haswell said. 

  • 金沙娱乐官网
  • 葡京网上赌场
  • 威尼斯人网上赌场
  • 澳门西湾赌场网址
  • 利博娱乐
  • 新葡京娱乐场
  • 黄金城娱乐
  • 美高梅官网
  • 金沙网上赌场网址
  • 澳门皇冠娱乐场
  • 真人电子游戏平台
  • uedbe娱乐
  • 正规网上赌场
  • 金沙网上赌场
  • uedbe娱乐
  • 电子商务协会
  • 重庆新闻网
  • 印刷色彩设备
  • 茶叶基地
  • 家具网
  • 有声电台
  • 相声小品资讯
  • 算命先生网
  • 同志网
  • 新闻网
  • 重庆新闻网
  • 舆情新闻网
  • 成人高考
  • 爱站模板网
  • 娱乐资讯
  • 太平洋美女
  • 南宁旅行社
  • 养生网
  • 花卉批发网
  • 好头发网
  • 善林金融网
  • 猎文网
  • 平顶山新闻
  • 中国花卉网
  • IT之家
  • 爱腾讯QQ技术网
  • 菜谱
  • 潮州新闻网
  • 无锡热线
  • 无锡热线
  • 第八站
  • 论剑历史网
  • 历史库
  • 视频音乐合辑
  • 预约挂号网
  • 临汾论坛
  • 伊人衣橱
  • 英雄联盟电视台
  • 零距离QQ网名
  • 路由全搜索网
  • 春晚漫画网