The unveiling of the 'Top 600 Trademark Agencies in China'" list took place during a press conference in Beijing on November 22, 2023, where "China Trademark" magazine and ipHouse jointly presented it under the guidance of the China Trademark Association. The evaluation, conducted by the Trademark Office of CNIPA, involved assessing over 32,000 registered trademark agencies using a systematic model that considered more than ten dimensions, including the number of trademark applications, opposition cases, and review cases. It is exciting that BORSAM IP earned a spot on the list, a recognition of our professional capabilities and dedicated service.

In recent years, the surge in millions of trademark applications in China has made trademark agencies pivotal in handling non-litigation cases. The provision of high-quality trademark agency services to market entities directly impacts the implementation of enterprise trademark and brand strategies, influencing overall growth and development. The "Top 600" list opens up channels for trademark rights holders to choose high-quality agency services by increasing the visibility of agencies that provide exceptional service, thereby reducing social transaction costs. This list promotes healthy competition in the agency industry by elevating the popularity of agencies delivering high-quality services, preventing the negative impact of "Bad Money Drives Good Money out of Circulation," and fostering a positive environment and competitive order in the industry.

The release of this list holds significant value in further standardizing the trademark agency industry and promoting sustained and healthy development within the sector.