The themed salon on "Strategy for IP Portfolio Building and Enforcement in Europe and the United States", hosted by Borsam Intellectual Property, was successfully held on the afternoon of August 13, 2024.

The lawyer and patent attorneys from Borsam Intellectual Property and the German law firm VON BÜLOW & TAMADA shared key intellectual property points related to cross-border e-commerce in Europe and the United States in the salon. The salon aimed to help Shenzhen companies expand their products internationally, enhance their ability to use intellectual property to compete in the European and American markets, and establish a brand advantage when entering these markets.

Steven LIN, a partner and patent attorney at Borsam Intellectual Property, began the salon by briefly explaining the potential risks and opportunities that intellectual property can bring to cross-border e-commerce. He presented IP litigation data related to cross-border e-commerce in the United States and analyzed common types of IP infringement and cases in the U.S. e-commerce sector. Through this analysis, he provided companies with comprehensive strategies and recommendations for cross-border IP portfolio building.

Next, Ms. Lianji JIN, a partner at the German law firm VON BÜLOW & TAMADA, discussed common forms of IP disputes in EU e-commerce trade. She provided various methods for handling these disputes and explained how different approaches can be applied in practice through case studies, helping companies to better prepare for and manage IP risks when expanding into Europe.

Finally, Ms. Fang WANG, a patent attorney at Borsam Intellectual Property, shared strategies for addressing patent infringement risks in the cross-border e-commerce sector. She provided comprehensive advice on methods for determining infringement, handling IP infringement complaints and lawsuits, as well as identifying and avoiding infringement risks.