To empower Shenzhen-based companies and cross-border e-commerce businesses in overcoming challenges and enhancing their competitive edge, the "Overcoming Challenges in the U.S. Market" Salon was successfully held on May 28, 2025.

The salon opened with a welcome speech by Mr. Li Gongke, Director of the Intellectual Property Division of the Longhua Market Supervision Bureau in Shenzhen. He emphasized the importance of providing professional legal and IP support for Chinese businesses going global, especially in today’s complex international trade environment, and wished the event great success.

The first keynote speech was delivered by Yvonne, Manager of Amazon North America, who analyzed common pitfalls sellers face on the U.S. platform and shared practical tips for efficient brand registration.

The second keynote speaker, Mr. Tan Wenye from Anova Law Group, drew on his extensive IP legal experience to give a systematic overview of the complex U.S. tariff system and strategies for navigating it.

The final keynote was given by Steven Lin, Partner at Borsam IP, who shared comprehensive and practical strategies for resolving IP infringement disputes and defending seller rights, offering valuable hands-on insights.

The event concluded with an interactive Q&A session, addressing real-world concerns from entrepreneurs about Amazon operations, tariff planning, and IP risk prevention and response.

The “Empowering Shenzhen Businesses for Global Trade” salon—focused on overcoming challenges in the U.S. market—ended on a high note. By bringing together Amazon policy experts, seasoned U.S. legal professionals, and local IP practitioners, the event provided attendees with highly practical operational guidance, legal insights, and effective dispute resolution strategies, offering a professional platform for cross-border business exchange.