In recent years, the Southeast Asian cross-border e-commerce market has evolved from a "traffic goldmine" to a "compliance battleground", with trademark squatting, infringement takedowns, and customs seizures becoming major challenges for businesses expanding overseas. To help Shenzhen enterprises safely navigate this blue ocean market, Borsam Intellectual Property successfully hosted the "Mining Gold in Southeast Asia—Southeast Asia IP Infringement Solutions" exchange event on August 1, 2025. The event featured collaboration between local Southeast Asian legal experts and Borsam’s specialists, paving a compliant path for businesses to thrive.

Topic 1: "IP Infringement Solutions for Southeast Asian E-Commerce Platforms"

The seminar welcomed Lawyer Chen Huiying from Singapore's Ghows LLC. She provided practical insights into the landscape of Southeast Asian e-commerce platforms, infringement complaint rules, legal updates, and enforcement pathways. She also detailed anti-infringement tools and strategies to tackle challenges, offering actionable solutions for businesses.

Topic 2: "Trademark Squatting Prevention and Response"

Following this, Ms. Mo Shufang, from Borsam Intellectual Property, shared insights on the current state of malicious trademark squatting in Southeast Asia. She analyzed the tactics of professional squatters and presented a systematic defensive strategy for trademark protection in the region.

Successful Conclusion: Empowering Safe Expansion

After lively discussions and knowledge-sharing, the exchange seminar concluded on a high note. A heartfelt thanks to Ghows LLC for their support, and special gratitude to keynote speaker Lawyer Chen Huiying for her valuable insights. Moving forward, we will continue to provide end-to-end solutions—from infringement alerts to anti-squatting measures—helping businesses build a strong defense for their overseas ventures.